Research Into Existing Products 2.2 - Studio Logos and Title Sequence

Film studio logos are projected at the very start of a film before the title sequence. They are often ignored however are a good representation of the era the film was produced in as many studio logos have evolved over time.

Below shows just two examples of the evolution of film studio logos; Columbia Pictures and Universal (two of the most recognisable.) Both have evolved from the 1910’s til present however have kept constant one recognisable symbol for audiences to remember; for Columbia Pictures it’s the lady liberty figure, and for Universal, the globe. These have become iconic and through being the initial visual at the start of the film, brands the film with their studio.

Following the studio logo is the title sequence. The title sequence has a specific order which has become convention. Some modern films have made the title sequence almost unnoticeable as it projects at the bottom of the film opening.

The order it conventionally follows is:  

1.       Studio/Producer presents

2.       Starring (main actors)

3.       Title of film

4.       Screenwriter

5.       Cameraperson

6.       Composer/music by

7.       Editor

8.       Producer

9.       Director

For our opening scene we plan to stick to this conventional order by creating our own title sequence using the titles relevant to us and projecting it over our opening scene.