Sunday, 29 November 2015

Target Audience Research - BFI Statistical Yearbook Analysis



From this table we are able to identify that the genre of comedy had the highest number of releases in 2014 with 153 releases whereas western had the least number of releases with only 3 releases. Focusing on the genres of horror and thriller, horror released 37 and thriller 64. However, horror’s gross box office totalled £57.5 million with only 37 releases but thrillers 64 releases only totalled £29.1 million. This concluded that the thriller genre is more popular in terms of the films released compared to horror however horror is more profitable. The top performing releases of the two genres are World War Z starring Brad Pitt for horror, and Prisoners starring Morgan Freeman for thriller.


For our opening scene we are focusing on the combined genres of romance and comedy; one of which had the highest number of releases and a gross box office total of £158.2 million. The highest performing films of the two genres were The Hangover Part III and I Give It A Year, which we could research into.


From this table we can draw the viewing statistics and the average number of sites at widest point of release for each genre. It shows that the sci-fi genre was the most wide-spread with it on average at 422 sites however it only grossed £87.4 million: reasonably low compared to the top grossing genre of animation making £246.6 million.

In terms of romance and comedy (our opening scene genres), they are middle board and reasonably widespread with comedy on average being shown at 102 sites and romance at 59. Although not widespread comedy is proven to be one of the more profitable genres grossing £158.2 million.



This table presents average box office gross per site and the total sites for each genre. As this table is in order of most grossing to the least, we are able to easily conclude the genres with the highest average box office are Adventure and Animation, which compared to total sites is relative as animation has the third highest total sites with 9004. 


This table shows which genre had the highest gross box office based on UK films released in the UK and the Republic of Ireland in 2013. It shows that the most grossing were action and music/dance with them grossing £64.1 million and £47.9 million. The top performers in these two genres were Fast and Furious 6 and Les Miserables. However, relevant to our opening scene genre, comedy ranked third grossing £37.9 million and the top performer of the genre being The World’s End.


The top graph shows the proportion of box office each genre has for all films, just UK films and UK independent films. We can see that for All Films, the genre with the highest box office is animation however it has one of the lowest for UK films as often they are small budget and animation is expensive. For UK films, action has the highest box office and is also high for UK films and UK Independent. For UK Independent films, comedy is the genre with the highest box office and for the genre of romance, UK Independent films is the type which achieves the highest box office.

The bottom graph shows the proportion of releases for All films, UK films, and UK independent for each genre. We can see that for All films, comedy has the highest proportion of releases however for both the UK films and UK independent films, documentary has the highest proportion of releases.








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