Target Audience - Audience Profiling

In order for us to gage the target audience for our final product we used different tools to research into the audiences of similar products in the romantic-comedy genre.

One tool we used was YouGov.co.uk in which you can enter a film or product and the tool will use online polls completed to form a stereo-typical audience individual. Once the website has combined its polls and surveys you are given different categories to explore for that individual, these include; demographics, lifestyle, personality, brands, entertainment, online and media.

We used this tool to research the audience for 2003 romantic-comedy, Love Actually. This is a similar product to ours as it is a relatively small budget, British production, produced by film studio Working Title. The results were as follows:

Demographics - Female, aged 40-54, social grade ABC1.
Lifestyle - Watches TV, spends time with family, interested in books and movies.
Personality - technology dependent, open-minded, feminist.
Brands - Boots, Tesco, M&S
Entertainment - Bridget Jones Diary, Adele, Friends
Online - Twitter, Buzzfeed
Media - Big Brother, Daily Mail, Whats on TV.

We conducted the same research into Pretty Woman and got similar results particularly for demographics in which the result was female around the age of 50 and personality where they are very open-minded but also reliant on the internet and technology.

We used this research to develop a similar idea for our film and used the same categories to profile what a stereo-typical member of our audience would be. We came up with:

Demographics- Female, 20-35, social grade B,C1,C2
Lifestyle - Watches TV, interested in romance books
Personality - Open-minded, internet reliant
Brands - Boots, WHSmith
Entertainment - Gossip Girl, Celebrity Juice
Online -Twitter, Buzzfeed, Instagram
Media - Big Brother, The Sun, OK Magazine

Another method of researching into our audience was simple searches and reading reviews. We read several reviews for different romantic-comedy's such as Love Rosie, and The Vow and in many of them, the critic pinpointed who he/she thinks would like the film. We found that the average audience who the films would most appeal to are females, age 20-40 which was as we expected and supported our audience profile.